Dodging design pitfalls: a roadmap for SaaS startups

Jordan Stimpson
September 5, 2023
5 min read


Ah, the elusive world of SaaS startups. A realm where agility is king, but often, design is the pauper left begging for scraps. You might be thinking, "Is good design a Gucci bag—a nice-to-have but not essential?" You couldn't be more wrong, mate! Let's dive into some common roadblocks your SaaS might be bumping into and, of course, how to steer clear of them.

Problem 1: Cost

It's no secret—good design often comes with a hefty price tag. You have two options: Pour a small fortune into an agency or hire an in-house team and say goodbye to your funding faster than you can spell "MVP."

Real-life horror stories

Remember that startup that spent half its Series A on a design agency, only to rebrand a year later? Ouch!

The DesignWave difference

This is where DesignWave steps in—offering top-notch designs without breaking the bank. It's like shopping at a boutique rather than Harrods but without compromising on the quality.

Problem 2: Time

In a world of quick sprints and constant feature updates, you don't have the luxury to wait for the perfect design.

When speed killed design

Ever heard of a startup that implemented a landing page so quickly it looked like a toddler's drawing? Yep, they saved time but lost conversions.

The DesignWave stopwatch

Our streamlined processes mean you can go from concept to final product faster than you can binge-watch a Netflix series. How's that for swift and remarkable?

Problem 3: Talent

You've got "Art Directors," "UX Gurus," and "Design Ninjas." But what's in a name? Often, not much.

Talent drought case studies

Company XYZ hired a 'Lead Visual Interaction Specialist,' but what they got was a lot of hot air and zero conversions.

DesignWave's got talent

We keep it simple. No fancy titles—just bloody good designers.

Problem 4: Iteration frustration

SaaS changes. A lot. Traditional design processes often can't keep up, causing endless revisions and missed deadlines.

Examples of iteration mishaps

Startup ABC wanted to add a simple feature. Their design agency took three months to modify wireframes. Talk about being stuck in the past!

DesignWave: agile as your Nan's knitting

We get it. Your SaaS platform isn't static, so why should your design be? Our agile approach means we're as adaptable as a Swiss Army knife.


Alright, so here's the rundown. Problems with cost, time, talent, and iteration aren't just headaches—they're potential deal-breakers. But there's a light at the end of this murky tunnel—DesignWave. Our motto? No fluff, no long processes, no bloated teams.

Takeaway points

  • Quality design doesn't have to cost an arm and a leg.
  • Speed and quality can coexist.
  • Talent should be measured by output, not titles.
  • Agile methodology is a must for SaaS.

So there you have it. You don't have to navigate this maze alone. DesignWave is your trusty guide, laser-focused on providing quick, affordable, and high-quality design solutions tailored for your ever-evolving SaaS landscape. Because let's face it, the only thing that should be static in a startup is the electricity in the air. Cheers! 🍻

Share this post